Selected Project / 01
Bakoven Palms
A visual production created to communicate the character, atmosphere and experience of an exceptional private villa on Cape Town's Atlantic Seaboard.
- Discipline
- Property Production
- Location
- Bakoven, Cape Town
- Production
- 12-Hour Shoot
The property was exceptional. The experience needed to be seen.
The Challenge
Bakoven Palms offered an experience that extended beyond its architecture and interiors. However, its existing visual presentation wasn't fully communicating what made the villa distinctive or what guests could experience during their stay.
David wanted prospective guests to see more than a beautiful property. He wanted them to imagine being there.
The Creative Direction
Show the experience,
not just the space.
The production was approached as a lifestyle experience rather than a conventional property shoot. By introducing people, dining and carefully considered moments throughout the day, the aim was to communicate how the villa could be experienced by its guests.
A full day, carefully directed.
From the first morning light to the final moments of the evening, the production was designed to capture the villa across a complete day of experiences.
- 12
- Hour Production
- 09:00 - 21:00
- 04
- Lifestyle Models
- Creating the guest experience
- 01
- Private Chef
- Breakfast and dinner settings
- 01
- Shoot Director
- Kian Joubert
Four lifestyle models were introduced to bring the property to life, while a private chef helped create authentic breakfast and dinner settings. The schedule was deliberately extended from 09:00 to 21:00, allowing the team to work with changing natural light and capture the villa in different atmospheres throughout the day.
Creative Direction & Production — Kian Joubert
A different way to experience the property.
A selection of moments captured throughout the production, each revealing a different aspect of Bakoven Palms.
A Blueway Luxury Production
A word from the owner
★★★★★
“As the owner of Bakoven Palms, I cannot recommend Kian at Blueway enough for the professional way he worked to create content for my villa to use on social media and my ads campaign.
His business is young but has outshone other more established companies in delivering outstanding content. At all times he listened to my brief on how I wanted my villa to be portrayed, this was reflected in the timely and professional responses to our discussions, in the way he produced a very long day with lifestyle models and his choice of photographer was perfect.
Kian instilled a sense of trust in his abilities from the outset of our discussions. He delivered on time, with the quality of content I was looking for and I would not hesitate to recommend him to other property owners and hospitality brands that are looking for a fresh, new eye on how they can create content and awareness of their brands.”
David Purcell
Owner, Bakoven Palms
Bakoven Palms / Property Production / Cape Town, South Africa
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